Horizon Organic Honors National School Lunch Week - Introduces New Single-Serve Milk Flavors

Orange Cream and Caramel Flavored Milks Round Out Horizon Organic's Lunch Box Offerings 

BOULDER, Colo., Oct. 7 /PRNewswire-FirstCall/ -- Horizon Organic Holding Corporation, (Nasdaq: HCOW) which markets the leading brand of certified organic foods, today announced it is introducing two delicious new flavors of its popular single-serve milk just in time for National School Lunch Week. Orange Cream, a new permanent flavor, and Caramel, part of a new rotating flavor program, are being added to the popular Horizon Organic single serve milk line, which includes Chocolate, Vanilla, Strawberry and 2% Reduced Fat, as healthy lunch box alternatives to sodas and fruit drinks. National School Lunch Week, established in 1963 by a proclamation from President John F. Kennedy, is designed to help raise awareness of, and garner support for, the role that school food service and nutrition programs play in the lives of America's children. Lifelong eating habits are established during childhood, which is one reason Horizon Organic believes it is important to offer a wide variety of nutritious lunchbox-ready organic foods that kids enjoy. "We know that parents today are becoming more aware of and concerned about what goes into the food they are feeding their children," said Gwen Scherer, director of marketing for Horizon Organic. "We are expanding our single serve milk line as part of our commitment to offer parents delicious, kid-friendly organic food options that provide peace of mind because they are produced without the use of dangerous pesticides, added growth hormones and antibiotics. Plus, kids love them." Horizon Organic gets high grades from parents and kids of all ages for its great tasting and healthy grab-and-go products, including Horizon Organic Yo- Yo's cup yogurt and Yogurt Tubes. Horizon Organic's other healthy and portable snacks, such as fruit jels, puddings and cheese sticks, also provide plenty of organic options for packing a nutritious lunch. Horizon Organic single serve milks offer consumers the benefits of organic milk in innovative, portable packaging -- perfect for school lunch. The kid-friendly 8 ounce container is easy to hold and comes packed with a convenient telescopic straw. The special aseptic package allows the milk to be stored unrefrigerated before opening, making it easy to pack in a lunchbox or store in a backpack. It's the perfect alternative beverage for kids on the go and moms in the know. The new single-serve milk flavors will soon be on store shelves in Whole Foods, Wild Oats, and select grocery stores nationwide, with distribution expanding every day. For product photos, please visit: ftp://ftp.accesspr.com/public/Horizon_Organic / To celebrate National School Lunch Week, Horizon Organic is also offering helpful hints for packing a nutritious and delicious organic lunchbox on its website. Visit http://www.horizonorganic.com to learn more. About Horizon Organic Horizon Organic produces and markets the leading brand of certified organic milk and a full line of refrigerated, certified organic dairy products. The company also markets certified organic eggs and juices. Horizon Organic products can be found in conventional supermarkets and natural foods stores across the U.S. and in the U.K. 

For more information, visit http://www.horizonorganic.com.